Privacy Policy - iSmart Rent

Last updated on April 20, 2026.

Introduction and Overview

I Smart Rent is operated by ActiveView OÜ, a limited liability company registered in the Republic of Estonia (Registration Code: 16639782), located at Kotkapoja tn 2a-10, Tallinn 10615, Harju, Estonia. For data protection purposes, ActiveView OÜ acts as the Data Controller of personal information collected through this website.

I Smart Rent is an independent platform that provides informational content focused on real estate, housing, property market insights, and selected digital content related to online platforms. Through our website, users can access a variety of articles, guides, and educational materials designed to inform and support everyday decision-making.

Our content is based on research, analysis, and publicly available information, and may include comparisons, reviews, and explanations of services, platforms, and market solutions. Our commitment is to deliver clear, structured, and useful information to help users make informed decisions.

I Smart Rent is not affiliated with landlords, real estate agencies, financial institutions, digital platforms, or companies mentioned on the site. All content is created independently for informational and educational purposes, and may include references to third-party services to enhance user understanding.

Your Privacy Matters

We value your trust and understand that your personal data is essential. This Privacy Policy explains how we collect, store, use, and protect your information when you visit or interact with I Smart Rent.

Our approach to privacy is guided by transparency and respect for your rights. We comply with applicable data protection laws and strive to provide full clarity on what data we collect, how we handle it, and how you can maintain control over your information at any time.

We recommend that you read this policy carefully. If you have any questions or concerns about how your information is managed, you can contact us directly at https://ismartrent.com/contact.

Scope of This Privacy Policy

This Privacy Policy applies to the use of the I Smart Rent website and all content available on our platform, including access to articles, guides, tutorials, and analyses related to real estate, housing, property market insights, and selected digital content about online platforms.

Whether you are exploring rental options, learning about property purchases, following real estate trends, or accessing educational content about digital platforms, this Privacy Policy explains how your data is collected, used, and protected during your visit.

This policy applies exclusively to I Smart Rent. If you follow links to third-party platforms, related services, or external websites mentioned in our content, those platforms may have their own privacy practices and policies.

We strongly recommend that you review the privacy policies of any external websites before providing personal information, as we do not control or take responsibility for third-party content or data practices.

Consent

By using I Smart Rent and interacting with any of its features, you confirm that you have read, understood, and agreed to the practices described in this Privacy Policy.

Accessing our articles, reading guides, or browsing any content on our site implies your acceptance of these terms. If you do not agree with how we collect or manage your information, we recommend that you discontinue using the platform.

Continued use of the site will be treated as your consent to the data processing practices described in this policy. For more information about your rights and responsibilities as a reader, please refer to our Terms of Use.

AI-Generated Content

To improve the accuracy, clarity, and consistency of our content, I Smart Rent may use AI-based tools in a limited and supportive manner during the editorial process. These tools assist in drafting article outlines, enhancing readability, and maintaining a balanced tone, especially in technical topics such as technology, entertainment, and faith-related terminology.

However, AI does not replace human work. Every article published on our site is written, reviewed, and approved by a human editor. Our team ensures that each tutorial, comparison, or guide remains accurate, practical, and suitable for real readers seeking clear information on the topics covered.

We use AI only to improve editorial efficiency, never to generate complete articles or determine which topics should be published. All insights, examples, and editorial decisions reflect human judgment, verified sources, and a strong commitment to providing useful, reader-focused content.

If you are curious about how we use AI tools or would like to learn more about our editorial process, you can contact us through our Contact Page. At I Smart Rent, we use technology responsibly and transparently, always keeping trust, accuracy, and clarity at the center of your reading experience.

I. Data Collection Practices

At I Smart Rent, we take a responsible and transparent approach to handling data. We collect certain information to improve the platform experience, protect user access, and provide relevant features. This data comes from three main sources: information you provide, data collected automatically from your device, and limited inputs from trusted third-party services.

A. INFORMATION YOU PROVIDE

You can access most of I Smart Rent without the need to provide personal data. However, some features, such as subscriptions, notifications, or interactive tools, may require you to provide basic information.

When using these features, you may be asked to provide your name, email address, phone number, or general location. This information helps us verify your access, deliver requested updates, or personalize parts of your experience.

If you contact us through a support form, participate in surveys, or provide feedback, we will use this information solely to respond or improve the platform. Your participation helps us refine content and ensure more efficient support.

B. AUTOMATICALLY COLLECTED INFORMATION

When you browse I Smart Rent, we automatically collect technical data that helps us maintain and improve the site. This includes your IP address, browser type, device information, date and time of access, and how you navigate our pages.

This data is collected through tools such as cookies, log files, and web analytics. It allows us to monitor site performance, fix errors, and understand user behavior, such as which articles are most read or how long visitors stay on certain pages.

We use cookies and web beacons to remember your preferences and optimize your experience. For example, these tools may help us display content similar to what you recently viewed or track performance across different browsers.

You can manage or disable cookies in your browser settings at any time. Please note that this may affect the functionality of some features. By continuing to use our site without changing these settings, you consent to the use of cookies as described.

C. THIRD-PARTY INFORMATION

We may partner with external advertising and analytics providers to support our content and platform operations. These third parties may use tracking tools, such as cookies or pixels, within our pages to collect anonymized data, such as browser type, visit time, general location, or interactions with ads.

This helps us measure engagement and display broadly relevant advertisements to users. While these technologies operate within our site, the collected data is managed according to each provider’s privacy terms.

We do not directly share your personal information with advertisers, nor do we control how they handle data after collection. Clicking on an advertisement does not create any kind of relationship between you and the external parties.

Google, as a third-party vendor, uses cookies to serve ads on this site. Through the use of the DART cookie, Google may display ads to you based on your visits to I Smart Rent and other websites on the Internet. Please note that third parties, including Google, use cookies to serve ads based on a user’s previous visits to this website or other websites. You can opt out of the DART cookie and manage personalized advertising by visiting Google Ads Settings or accessing www.aboutads.info to disable the use of third-party advertising cookies.

This Privacy Policy applies only to data collected by I Smart Rent and does not extend to external services.

II. SMS Notifications and User Consent

A. CONSENT AUTHORIZATION

I Smart Rent is committed to responsible and transparent communication, in compliance with applicable laws, including the European Union’s GDPR, the United States’ Telephone Consumer Protection Act (TCPA), and equivalent Brazilian legislation such as the General Data Protection Law (LGPD – Law 13.709/2018) and the Consumer Defense Code (Law 8.078/1990).

If you voluntarily provide your phone number through a form, survey, or interactive feature on our site, you may be given the option to receive SMS updates from I Smart Rent. Any such invitation will include clear language and a checkbox or similar method to confirm your consent. We will always explain what types of messages you may receive before you agree to participate.

By opting in, you authorize I Smart Rent to send occasional SMS messages to the number provided. These messages may include platform-related updates, relevant service alerts, or promotional content related to our editorial publications. Participation is entirely optional. You are not required to provide your phone number or consent to SMS communications to access or use any part of our site.

B. SMS OPT-OUT

You may opt out of receiving SMS messages at any time. To unsubscribe, simply reply to any message with the word “STOP.” Once received, we will promptly remove your number from our messaging list.

If you prefer to update your communication preferences through another method, you may contact us directly at https://ismartrent.com/contact. Our team will respond to your request as quickly as possible and ensure that your preferences are updated accordingly.

I Smart Rent is committed to respecting your communication choices. Our goal is to ensure that all interactions are respectful, permission-based, and aligned with relevant privacy and consumer protection standards. Your consent, as well as your ability to withdraw it at any time, will always remain a priority.

III. Purpose and Use of Collected Information

I Smart Rent collects user data with a clear purpose: to create a secure, functional, and relevant experience for every visitor. Each type of information collected plays a specific role in improving the platform, enhancing usability, and maintaining a protected environment, always with respect for your privacy.

3.1 Maintaining Technical Performance

We use technical data to ensure that the platform functions properly across all devices. Information such as browser type, screen size, and loading time helps us identify errors, fix issues, and improve overall functionality. This allows us to deliver a faster and more reliable experience.

3.2 Personalizing the User Experience

User activity helps us shape your experience in meaningful ways. By understanding how visitors interact with content, we can adjust layouts, suggest useful features, and organize tools in ways that feel intuitive and practical.

3.3 Understanding Engagement and Behavior

Metrics such as time spent on a page, click patterns, or content popularity guide our improvements. This information shows what works, where users drop off, and how we can present information more clearly.

3.4 Improving Features and Services

User feedback and site data help us refine existing tools and introduce new features. Whether through updated layouts, search filters, or entirely new functionalities, all improvements are based on real interactions and evolving needs.

3.5 Responding to Requests and Feedback

When you contact us, the details you provide allow us to respond effectively. This includes resolving technical issues, addressing account-related questions, or simply acknowledging a suggestion. We may also follow up to ensure everything has been resolved.

3.6 Sending Platform Updates and Emails

If you have subscribed to our email list, we may send updates, highlights, or announcements aligned with your preferences. All messages include an option to unsubscribe or manage your communication settings at any time.

3.7 Strengthening Security and Preventing Misuse

The data collected helps us detect suspicious behavior, prevent unauthorized access, and respond to potential threats. We use monitoring systems and activity tracking to maintain a safe environment for all users.

Our use of data is guided by principles of fairness, privacy, and responsibility. We continuously review our practices to keep up with technological advancements and maintain the trust of everyone who visits our platform.

This Cookie Policy explains how cookies are used on the I Smart Rent website (https://ismartrent.com), what types of data they collect, and how they contribute to your experience. It also describes your options regarding the use of cookies and the potential impact of restricting them.

Understanding Cookies

Cookies are small text files stored on your device when you visit a website. They help platforms remember your activities and preferences. Like many modern websites, I Smart Rent uses cookies to improve site functionality, personalize the experience, and support overall platform performance.

Cookies help us to:

Recognize returning visitors and maintain their settings;
Improve page navigation and responsiveness
Analyze how the platform is used to guide improvements.

They also contribute to security by detecting suspicious behavior and preserving data integrity. Additionally, advertising cookies help display content that reflects users’ general interests and browsing patterns.

Cookies can be managed through your browser settings. Restricting certain cookies may affect site performance or limit the functionality of some features.

How We Use Cookies

The cookies used on I Smart Rent fall into several categories:

Essential cookies: These support basic site operations. They ensure that pages load correctly, enable secure logins, and keep platform functions working as expected. Without these cookies, essential features may not be available.
Preference cookies: These remember user settings, such as language or layout. They help personalize the interface and make repeat visits more convenient.
Analytics cookies: These collect information about how visitors interact with content. We use this data to improve site structure, enhance features, and identify technical issues that may affect usability.
Security cookies: These help monitor activity, protect user accounts, and respond to irregular behavior. These tools play a key role in maintaining a secure browsing environment.
Advertising cookies: These allow the display of more relevant promotional content. Third parties, including Google, use cookies to serve ads based on a user’s previous visits to this website or other websites. Through the use of advertising cookies, Google and its partners may show ads to users based on their visits to your sites and/or other sites on the Internet. You can opt out of personalized advertising by visiting Ads Settings or the website www.aboutads.info.

Managing or Disabling Cookies

Most browsers allow users to review, block, or delete cookies at any time. Disabling essential cookies may limit access to certain site functions, while blocking preference cookies may prevent the site from remembering your settings.

Choosing to limit analytics cookies may reduce the accuracy of platform performance improvements. Blocking advertising cookies will not eliminate ads entirely, but it may result in less relevant suggestions.

To adjust your preferences, check your browser’s help section for detailed instructions. Understanding how cookies work allows you to control your experience while keeping essential features available on I Smart Rent.

Cookies We Use
Cookies help provide a smooth, secure, and personalized experience on I Smart Rent. Below is a description of the types of cookies we use and how they function.
Account and Login Cookies: These cookies support registration processes, login sessions, and account recognition. They help keep you logged in while browsing and remember certain preferences associated with your profile. Most session cookies are removed when you log out, but some may remain to preserve settings for your next visit.
Email Subscription Cookies: If you subscribe to our newsletter or email updates, cookies help manage your subscription preferences. They allow us to tailor content delivery based on previous interactions and ensure you receive messages aligned with your level of engagement.
Survey and Form Submission Cookies: When you participate in surveys or submit forms, cookies help prevent repetition and temporarily store entered data. This avoids duplicate submissions and saves time by remembering previously provided details when applicable.
Personalization Cookies: These cookies store interface settings such as display mode, language selection, or layout preferences. By remembering your choices, the site delivers a more consistent and personalized browsing experience whenever you return.

Third-Party Provider Cookies

We work with third-party services to support site performance, gather analytics, and manage advertising. These providers may set their own cookies within our platform to perform specific functions.

Analytics and Performance Cookies: Cookies from tools like Google Analytics collect anonymous data about site usage. This includes time spent on pages, navigation paths, and general behavior trends. These insights help us identify what is working well and where improvements can be made. You can learn more about how Google uses these cookies by visiting its official resources.
Testing and Development Cookies: During updates or feature testing, temporary cookies monitor performance and user responses. This ensures that new tools are functioning correctly and do not negatively impact the browsing experience.
Advertising Cookies: Cookies used by advertising partners, such as Google, display content based on general interests and browsing behavior (previous visits). They also help measure the performance of advertising campaigns. The use of Google’s DART cookie allows it and its partners to serve ads to users based on visits to this and/or other websites on the network. Users can control their ad preferences or opt out of this feature through Google Ads Settings or directly at www.aboutads.info.

How to Block Cookies

You can control your cookie settings directly in your browser. Most browsers provide tools to review, block, or delete cookies as needed. For detailed steps, please refer to the official support pages of:

Disabling cookies may affect the functionality of certain parts of the site. For example, you may lose access to saved settings, login sessions, or personalized recommendations. Blocking advertising cookies will not completely remove ads, but it may make them less relevant.

Understanding how cookies work allows you to make informed decisions and customize your experience on I Smart Rent while maintaining control over your data.

IV. Commitment to Data Protection

At I Smart Rent, protecting our users’ information is a priority. We do not sell, rent, or trade your personal data under any circumstances. In some cases, we may share anonymized or aggregated data with trusted partners to improve platform performance, develop new features, or better understand general usage trends. This type of sharing does not reveal any personal identity.

Users have the option to opt out of this type of anonymous data use at any time. If you wish to manage your preferences or learn more about your options, please contact us through our form.

To protect personal data, we use a combination of robust security practices. This includes encrypted connections for data transfers, restricted internal access based on roles, and monitoring tools to detect unusual or unauthorized activity. Our systems are regularly reviewed, and we conduct audits to strengthen protection and address any potential vulnerabilities.

While we take all reasonable measures to keep our platform secure, no online system is completely risk-free. If any unauthorized incident occurs, I Smart Rent will act quickly to contain the issue, restore security, and follow all necessary notification procedures. If your data is affected, you will be informed immediately, along with guidance on how to protect your information.

For us, protecting user privacy goes beyond technical measures. It reflects the trust placed in our platform. We remain committed to building and maintaining a safe, respectful, and transparent environment for everyone who visits I Smart Rent.

V. Exercising Your Privacy Rights

5.1 Understanding Your Rights

At I Smart Rent, we believe that everyone has the right to know how their personal information is used and to make decisions about it. Whether you browse anonymously or interact more actively with our platform, you have the right to access, review, or request changes to the information we hold about you.

In some cases, you may also request that we limit the use of your data or ask for its permanent deletion. While we strive to fulfill all requests, there may be situations where we are required to retain certain records for legal, administrative, or security reasons.

We provide tools and support to help you manage your privacy preferences. Our goal is not only to comply with legal requirements but also to give users clear control over how their data is handled.

5.2 Our Data Retention Practices

We retain personal data only for as long as necessary to fulfill its original purpose. This includes ensuring site functionality, delivering content, resolving support requests, maintaining security, and improving overall performance.

For example, we may retain your contact information to respond to previous messages or follow up on unresolved issues. Technical data related to performance and security may be stored temporarily to help detect future problems. When information is no longer useful, it is deleted or anonymized so it cannot be linked back to you.

If you wish to remove your data, you can submit a request through our contact page at https://ismartrent.com/contact. We will process your request promptly and inform you once the deletion has been completed or if any information must be temporarily retained for legal or operational reasons.

At I Smart Rent, we take privacy seriously. Our data handling processes are designed to protect user rights, promote transparency, and ensure that your information is managed responsibly from start to finish.

VI. GDPR Compliance and Global Privacy Rights

6.1 Governance under GDPR and Estonian Law (European Union)

As our company is based in Estonia, we process all personal data in accordance with the General Data Protection Regulation (GDPR) and the Estonian Personal Data Protection Act (Isikuandmete kaitse seadus), ensuring the highest standards of privacy and legal security.

6.2 Legal Basis for Processing

We process your data based on the following legal grounds:

Consent: When you opt in to receive newsletters or accept cookies.
Legitimate Interest: To ensure site security, prevent fraud, and improve our services (for example, through analytics).
Legal Obligation: To comply with Estonian or European Union laws.

6.3 International Data Transfers

Please note that your personal data may be transferred to, stored, and processed in Estonia (European Union), where our core operations are located. By using our services, you acknowledge that your information may be transferred internationally. We ensure that such transfers are protected by appropriate safeguards in accordance with European Union standards.

6.4 Global Rights (Brazil/LGPD, Canada, and Others)

Although this policy is designed to comply with the GDPR, I Smart Rent extends these high standards of privacy rights to all users globally.

For users in Brazil (LGPD): You have the right to confirmation of data processing, access to your data, correction of incomplete data, and withdrawal of consent. You may exercise these rights through our contact form.
For users in other jurisdictions: We honor your right to access, correct, delete, or export your data, regardless of your location.

VII. Data Protection in the United States

I Smart Rent is committed to protecting your privacy and complies with applicable data protection laws in the United States. Although the country does not have a single unified regulatory framework, several federal and state regulations govern how websites like ours collect, store, and use personal data.

This section outlines the most relevant privacy laws in the U.S. that affect our operations, detailing your rights and the measures we take to protect your information in compliance with applicable requirements.

California Privacy Laws – CCPA and CPRA

If you are a California resident, your personal information is protected under the California Consumer Privacy Act (CCPA) and the expanded California Privacy Rights Act (CPRA), effective since 2023.

These laws apply to companies that collect information through cookies, analytics tools, or advertising platforms, even when data such as IP addresses or user behavior is collected indirectly.

Your rights under CCPA/CPRA:

Know what types of personal information we collect and why we collect it.
Request the deletion of your personal information from our systems.
Correct inaccurate or outdated data.
Opt out of the sharing or sale of personal information, especially in third-party advertising.
Limit the use of sensitive personal information.
Request a portable copy of your data in an accessible format.

To comply with these laws, I Smart Rent provides a transparent privacy notice, accessible cookie management tools, and a dedicated process to help California users exercise these rights. We also honor browser-based privacy signals where required by law and apply strict internal procedures to ensure secure data deletion and access.

Virginia Consumer Data Protection Act (VCDPA)

The Virginia Consumer Data Protection Act (VCDPA) grants Virginia residents clear access to information about how their data is collected, used, and stored by websites and online services.

The law applies to any processing or sharing of personal data, including behavioral information collected for analytics or marketing purposes.

Your rights under VCDPA:

Access your personal data and confirm whether it is being processed.
Correct errors or outdated information.
Request deletion of data that is no longer necessary.
Opt out of targeted advertising, data sales, or algorithm-based profiling.
Obtain an exportable and portable version of your personal information.

At I Smart Rent, we uphold these rights by clearly explaining how data is used, collecting only what is necessary, and allowing users to opt out of behavioral tracking where applicable. Requests can be submitted through our contact page, and we are committed to responding within the timeframe required by Virginia law.

Colorado Privacy Act (CPA)

The Colorado Privacy Act (CPA) provides additional privacy rights to Colorado residents, particularly regarding the collection and processing of data through cookies, trackers, or analytics tools.

Even when data is collected indirectly—such as device identifiers or browsing patterns—the law requires that users have clear choices and control over how their information is used.

Your rights under the CPA:

View, modify, or delete your personal data at any time.
Opt out of behavioral advertising or automated profiling.
Receive a structured and usable export of your data.
Use browser privacy settings (such as Global Privacy Control) to automatically opt out.

At I Smart Rent, we respect these rights by honoring browser-based requests, limiting data collection to what is essential, and providing clear explanations of how and why we use this information. Users can manage cookies and adjust privacy preferences through accessible tools directly on the site.

Children’s Online Privacy Protection Act (COPPA)

The Children’s Online Privacy Protection Act (COPPA) is a federal law designed to protect the personal information of children under the age of 13. It applies to digital platforms that target children or knowingly collect data from users in this age group.

I Smart Rent does not knowingly collect personal data from children under 13. However, whenever we provide content that may appeal to younger users, we take all necessary steps to ensure compliance with COPPA.

Our commitments under COPPA:

Obtain verified parental consent before collecting information from children under 13.
Collect only the minimum data necessary and never more than essential.
Allow parents or guardians to review, modify, or delete their child’s data upon request.
Display clear and understandable privacy notices in any content directed at children.

If you are a parent or legal guardian and believe that your child’s information has been collected by I Smart Rent without proper consent, we ask that you contact us so we can promptly investigate and remove the data if necessary.

How We Maintain Compliance

To comply with U.S. privacy laws, we maintain a system based on clarity, accountability, and respect for the user. The types of data collected by I Smart Rent are generally limited to functional and technical information, such as usage statistics, browser types, and interactions with platform content. However, we treat all data with a high level of protection.

Our commitment is to help you make informed decisions when visiting I Smart Rent. If you have any questions about your data or wish to submit a privacy-related request, please contact us at: https://ismartrent.com/contact.

VIII. Future Updates to Our Privacy Policy

As I Smart Rent develops new features, improves its systems, or adapts to technological changes, this Privacy Policy may be updated to reflect current practices. Updates may also be made to clarify our approach to data handling or to respond to evolving privacy expectations.

Whenever this policy is revised, the most recent version will be published on this page. If the changes impact how we use or manage your personal data, we will communicate those updates clearly so that you remain informed.

We recommend reviewing this page periodically to stay up to date. Continued use of the site after any updates means you accept the revised terms. If, at any time, the changes no longer align with your preferences, you may choose to stop using the platform.

IX. Our Contact Information

If you have any questions about this Privacy Policy or how we manage personal data, you can contact us at any time through our form at https://ismartrent.com/contact.

Our team is ready to assist with any inquiries related to privacy, data usage, or your rights as a user. Our commitment is to provide clear answers and prompt support to ensure that your information is handled with care and transparency.